How To Effectively Use Instagram

Instagram is a free app that we’re all able to download, create an account and get posting. However, In many ways, Instagram can also be viewed as a tool in many constructive ways for businesses or individuals with the aim of growing an audience.

Instagram can be a highly targetable, visual marketing channel for your brand and an opportunity to build a loyal audience that grows with your business.

Did you know that over 500 million Instagram users browse the app every day?

Like many things, there are right ways, wrong ways and clever ways to utilise Instagram for maximum effect.

The Best Hashtags

Using the right #hashtags is a vital part of every Instagram post, they allow people searching for a specific terms to discover your post under that specific hashtag. You can use tools on Google that can assist you with finding the best hashtags relevant to your post.

Once you’ve got your list of relevant hashtags you can list them on your posts comments section or description so new users can discover your exciting new posts!

Steal Your Competitors’ Followers

Maybe the word “stealing” is a little heavy, however, it really is just that, but legal. Simply locate a competitors Instagram account, maybe it’s one you already follow or a new one you’ve just discovered.

Once you’ve found this account, head to there most recent post and click on the likes on the post. Once you can see the full list of people that have liked that specific post, you can go through and follow/interact with these accounts.

Three types of engagement on Instagram:

  • Follow a user
  • Like a photo
  • Comment on a photo

Add some personality to your comments, use an emjoji and write in a welcoming and exciting way that these potential followers will find engaging.

Call To Actions

When using Instagram, you need to consider what action you want your visitors to take (just like you would on a website) or where you want them to go when they visit your profile.

Instagram has a few features that allow you to display buttons on your profile which could direct users to your website, email or even give you a direct call.

You’d need to convert your account from a “personal account” to a “business account” to enable you to use these handy features.

Get Featured On Bigger Accounts

We all know that there are some pretty big accounts on Instagram, some with millions of followers. Many of these accounts allow others to collaborate and feature on there account, sometimes for an Advertising Fee.

This can benefit your Instagram account massively as you're able to tap into another one's audience that will most likely lead to new followers, customers or clients.

It’s a very simple yet effective method of growing your audience on Instagram and getting some new engagement flowing. Ensure you pick an account with a similar niche that way you’ll be able to maximise the chances of people showing an interest in your account.

Write a Captivating Bio

When someone visits your Instagram profile, the first area they see is your profile bio making it a crucial part of your first impression on a potential new follower. You need to ensure that this area is a compelling description of you or your business, using strong descriptive and engaging language.

Besides the usual areas like adding your contact details and website link, you should also tell the story behind your brand in an engaging way. Saying what kind of business you have and what makes you better than your competitors.

You need to give people a reason to follow your business.

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