Online Video Shopping Ads

There are 4.62 billion social media users in the world, this is more than half the worlds population (58.4%) and a staggering total of 445 million new users have joined social media in the past 12 months!

Although these are impressive stats, social media has become an increasingly competitive space as 9 out of 10 businesses in America use social media for marketing purposes. So, a marketing strategy has never been so important to a businesses success within the social media space.

Within this post, we aim to showcase the latest TikTok shopping ads that are perfect for eCommerce businesses. These latest shopping focused ad formats are a great way to branch into an untapped audience worth $4.6 Billion.

Our goal is to aid your marketing strategy with the latest technology and updates that're being regularly implemented into the worlds biggest platforms that you can leverage, with the goal of selling more online.

Advertising On Social Media

Before we get started, you must note that there's no "one size fits all" when advertising on social media. Every business has different goals and objectives. Identifying these goals and objectives is your first step and we've written a list of the most common questions that you should ask yourself when identifying your businesses goals and objectives for social media marketing.

  • Find out who your target audience is
  • Identify the type of content you need to post
  • Identify your goals
  • Select the best platforms
  • Build a community

Once you have answered all these commonly asked questions, you'll start to understand what platforms are best for your business. For example, 22.4% of TikTok users are aged 20 to 29 years old. This would be an ideal statistic to consider when looking for a social media platform to organically post on or advertise on.

TikTok's eCommerce Focus

TikTok has incredible partnership with brands like Shopify and Square. They make it possible for consumers to shop directly within the TikTok app. Within TikTok a business can also tag its products in organic posts, users watching brands videos can shop directly from a businesses shop front or click on a product that is tagged within the video. This process then redirects the consumer to the brands website where they can then instantly checkout.

TikTok's growth into online shopping comes at a time when online shopping continues to explode. The Chinese market took to the implementation of social commerce positively and this market continues to expand on a daily bases with influences doing 12 hours live streams selling physical products. According to a study in June 2021, the number of Chinese live streaming users reached 638 million, which was a positive increase of 47.2% from the previous year in 2020. This huge number accounts for 63.1% of Chinas internet users.

Knowing all this information and incredible stats, it's now obvious why TikTok is becoming increasingly popular for retailers and consumers all around the world. The below new ad formats have already been trialed and tested within the Chinese TikTok market Douyin so it's without a doubt an incredibly way to increase profits and reach new audiences.

Three New TikTok Shopping Ad Formats

TikTok continues to reel out some awesome new features, however, this time its in the form of eCommerce and will dramatically assist online retailers to sell more of their products. We've listed below all three examples of the new TikTok shopping ad formats, some of which won't be available until a later date.

Video Shopping Ads

TikTok Video Shopping Ads

Video shopping ads allow you to place hyper-relevant, shoppable videos across the For You page that users with similar interests will see. This then allows users to immediately check out your products and purchase directly from your store within seconds of clicking the "Shop Now" button.

These new video shopping ads will be a great day to capture the attention of scrollers and entice them into checking out your shop page/products. You can create relevant content that goes hand in hand with the product you're selling and the audience you're targeting so that it's eye catching, blends within their feed and is ultimately trustworthy enough to shop.

This format is current in its testing phase globally.

Catalog Listing Ads

TikTok Catalog Listing Ads

Catalog Listing Ads allow you to easily promote your product catalog at scale with new placements across TikTok. This means you can showcase multiple products at once that might match a users interest, increasing your chances of a sale. No video assets are needed for this ad format as it's simply a graphic box overlay at the bottom of a users screen. Once clicked it'll pull up all your catalog products that're most relevant to the targeted user and make the checkout process seamless.

This is currently being tested in the US and eligible merchants targeting the US

LIVE Shopping Ads

TikTok Live Shopping Ads

Live Shopping Ads drive real time engagement from your Live moments and show your products to shoppers who are most likely to buy. This is the most commonly used sales format by influencers and was heavily used within the Chinese Douyin. Consumers love to see real time content as so many people need to see something to believe it, this format adopts this thought process and capitalises on what people need to go through in order to make a purchasing decision.

Live Shopping Ads are currently being tested where TikTok Shop is available. This includes UK, Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, and invited accounts in the US.

Start Capitalising on TikTok eCommerce Ads

If you're looking for an experienced TikTok advertising agency, look no further, ZENTA Digital has spend thousands of pounds on TikTok advertising over the last year and we understand the platform well enough to capitalise on untapped revenue. for you and your business.

To speak to a member of our team, send a quick email to and a member of the team will be in touch within 24 hours.