WHAT IS PPC
ADVERTISING?
PPC, otherwise known as Pay Per Click is a popular and specific type of advertising where advertisers pay a small fee each time someone clicks your ad. The most popular platform for PPC for marketing is Google Ads with Google owning 91.54% of the search engine market share worldwide.
BENEFITS WORKING WITH ZENTA DIGITAL FOR PPC MARKETING
FULLY MANAGED ACCOUNTS
We offer fully managed PPC marketing services, providing end-to-end support for all your online advertising needs. Our organised approach means you can focus on your business while we maximise the impact of your PPC campaigns.
IMPROVED CONVERSIONS
Our ppc marketing service is here to drive positive results for your business. This could be increased website visits, newsletter sign ups, leads, purchases and more. Our strategies are tailored to your goals that maximise conversions.
NO LONG CONTRACTS
Flexibility is key. We understand the importance of progression, which is why we say no to long-term contracts. We work with you to build a contract you’re most comfortable with, resulting in a positive, growing relationship.
NO BUDGET PERCENTAGE FEE
Unlike some agencies that charge budget percentages, our pricing is designed to be transparent, honest and upfront. Ensuring that you pay for the services you need without any hidden costs. This allows you to allocate more budget for your growth.
OUR RECENT PPC CASE STUDIES
Here’s two of our most recent pay per click marketing campaigns. Achieving upwards of a 145% return on investment year-on-year, we’re undoubtedly a highly performing team that understands ppc ads.
CASE STUDY
ALFRED WALLACE
75+ New leads generate from Google Pay Per Click search advertisements for a Hampshire kiitchen designrr and manurfacturer.
CASE STUDY
TOUGH RUNNER
75+ New leads generate from Google Pay Per Click search advertisements for a Hampshire kiitchen designrr and manurfacturer.
WHAT OUR CLIENTS SAY
“ZENTA Digital was very proactive, transparent and trustworthy with both our ppc and social media marketing campaigns. Communication was seamless and we understood every change they made.”
ADAM NEWTON
TOUGH RUNNER
WILL PPC MARKETING WORK FOR YOU AND YOUR BUSINESS?
PPC marketing has huge potential for businesses looking to improve online visibility. The effectiveness depends on things like business goals, available budget, and the competitive landscape. If your business targets a specific audience, has clear and precise objectives and allocates an appropriate budget for advertising, PPC can become a massively powerful tool that you should be taking advantage of.
Due to our tailored approach, we offer a free 30min consultation to identify whether PPC will work for your business.
WHY USE A PPC MARKETING AGENCY IN 2024?
Talking advantage of an experienced PPC marketing agency over the DIY approach will be a strategic move and could save you thousands. We bring a wealth of experience and expertise, avoiding mistakes and losses you might make if taking it on independently.
Our in-depth understanding of PPC marketing allows us to bridge the gap between you and your customers, maximising success, return on investment and ensuring complete happiness for you and your team.
WHY IS PPC ADVERTISING SO POWERFUL
PPC continues to be a vital part for most businesses online marketing strategy due to it’s instant visibility above competitors, focused targeting and adaptive nature, constantly optimising campaigns based on real-time data for maximum impact.
SPECIFIC TARGETING
PPC campaigns allow you to target precise audiences. With strategic keyword selection, demographics, location and device targeting, we tailor your ads to reach the most relevant audience.
ABOVE EVERYONE
Your PPC ads are placed prominently above organic search results, giving your business immediate visibility. This positioning ensures that your brand is one the first first seen by people searching.
CONSTANTLY OPTIMISED
We continently optimise our PPC campaigns, aligning our movements with real-time data that refines your ads and ensures keywords, ad copy and targeting is relevant and continuously effective.
PPC MARKETING FAQs
The budget you’re willing to allocate for Google pay per click marketing is based on several factors, these include: your business goals, and your industries competitiveness. The more competitive your industry is, the larger budget you’ll need for ppc to take effect. If unsure, start with a small, modest budget, analyse your data and optimise your budget for maximum impact.
Remember: Being flexible is key, you should be prepared to adjust your budget depending on your campaigns performance.
There’s a handful of ways we track and monitor the success of a Google ppc campaign. These include: Click through rate (CTR), Conversion rate, Return on ad spend (ROAS), Cost per click (CPC, and many more. Regularly monitoring these metrics allows us to make data-driven adjustments and decisions that aim to improve your campaigns for maximum potential and return.
Remember: You should align your measurement criteria with your specific business goals for a more precise execution when decision time comes.
Pay per click campaigns are well known for their extensive targeting options. Allowing us to market and reach a specific audience based on various criterias. Here are a few ways you can target your ideal customer with ppc marketing: Keywords, Location, Demographics, Device Targeting, Audience Lists, Interests and Behaviours and much more.
By combining these targeting options strategically, you can tailor your ppc marketing campaigns to reach a more appropriate audience for your business. In addition to this, regularly optimising and refining your target audience and strategy will ensure maximum return on your ads.
Getting started with Google pay per click is fairly straight forward, however, it can get confusing very quickly. We have a detailed blog about this that walks you through exactly how to setup a google pay per click campaign.
Before you get started, you’ll want to define a few goals to maximise effectiveness of your campaign. Set Clear Goals, Keyword Research, Competitor Analysis, Create Compelling Ad Copy, Design & Build Landing Page, Setup Tracking and more.
Remember: starting a ppc campaign is not a one-time task. It’s an ongoing process of refinement. Regularly analysing your data and insights, experimenting with different elements allows you to stay proactive and lead for long-term success with google pay per click marketing.
READY TO LAUNCH SOME EFFECTIVE PPC CAMPAIGNS?
Schedule a 15 minute introduction call with a member of our team, no obligations, this is just to understand your challenges and explore the best ppc solution for you, your business and industry.
